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CRM & Martech specialists trusted by 50+ leading SEA brands

Your Growth. Powered by CRM & AI.

We help enterprise and growth-stage businesses drive revenue through AI-powered CRM, marketing automation, and customer data platforms.

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80+
CRM Projects Delivered
50+
Clients Served
3×
Avg. Revenue Lift
18%
Avg. Churn Reduction
About Us

We Are LOYA

Founded in 2020, LOYA is a Jakarta-based CRM and Martech agency with a singular focus helping businesses in Southeast Asia build smarter, more profitable customer relationships through strategy, technology and data.

Our Story

LOYA was founded in 2020 with a clear conviction, businesses in Southeast Asia deserved enterprise-grade CRM and Martech expertise without the enterprise price tag and consulting fluff.

We specialise exclusively in CRM, Martech, and AI — because depth beats breadth. While generalist agencies spread thin, our focused team has accumulated hundreds of thousands of hours configuring Salesforce, HubSpot, Segment, and custom-built platforms.

Our office is in the heart of Jakarta, and our clients span fintech, banking, e-commerce, and retail across Indonesia, Malaysia, Singapore, and beyond.

🎯

Our Mission

Make CRM work. Really work — not just look good in a vendor demo.

🔭

Our Vision

Become Southeast Asia’s go-to partner for data-driven customer relationship technology by 2028.

What Drives Us

01

CRM Depth Over Breadth

We operate narrowly and deeply. That focus means we know every edge case, every integration pattern, every vendor quirk — before you encounter them.

02

Outcome-Driven Everything

We measure in pipeline, churn rates, and revenue — not in tickets closed or dashboards built. Projects end when the business metric moves.

03

AI-Native by Default

Every CRM we build is designed to leverage AI from day one — predictive scoring, smart segmentation, and generative content built into the workflow.

04

Radical Client Transparency

We share our methodology, our code, and our metrics openly. You always know exactly what was built, why, and how to own it after we leave.

Headquartered in Jakarta

Jl. Sudirman No. 1, Jakarta Pusat, DKI Jakarta 10220, Indonesia — strategically located in the business hub of Southeast Asia.

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The Team

Meet the People Behind LOYA

CRM engineers, martech strategists, and data architects who live and breathe customer relationship technology.

Portrait of Ahmad Fauzi

Ahmad Fauzi

CEO & Founder

12+ years building and scaling CRM and Martech ventures in Southeast Asia. Former regional lead at a Fortune 500 Martech firm.

Portrait of Reza Pratama

Reza Pratama

Head of Technology

Certified Salesforce Technical Architect with expertise in large-scale CRM integrations, AI automation, and cloud data pipelines.

Portrait of Sari Dewi

Sari Dewi

Director of Martech

Marketing automation strategist who has launched 200+ campaigns across HubSpot, Braze, and Klaviyo for leading SEA brands.

Portrait of Aditya Wibowo

Aditya Wibowo

Lead CX Architect

Customer experience designer specialising in CRM-driven journey mapping that reduces churn and grows customer lifetime value.

Meet the Full Team
What We Do

Our Services

End-to-end digital services crafted to help your business grow, innovate, and stand out.

CRM Implementation

End-to-end CRM strategy, configuration, and deployment across Salesforce, HubSpot, Zoho, and custom platforms — built around your unique customer journeys.

  • Salesforce & HubSpot
  • Custom CRM Builds
  • CRM Migration & Cleanup

Marketing Automation

Automated lifecycle campaigns, multi-channel drip workflows, and intelligent lead nurturing that engage the right customer at exactly the right moment.

  • Drip Campaigns & Workflows
  • Lead Scoring & Nurturing
  • Lifecycle Marketing

AI & Predictive Analytics

Machine learning models for lead scoring, churn prediction, customer LTV forecasting, and AI-powered personalisation built directly on your CRM data.

  • Predictive Lead Scoring
  • Churn Prevention Models
  • AI Personalisation

Customer Data Platform

Unify fragmented customer data from every touchpoint into a single, real-time customer profile — the foundation of true personalisation at scale.

  • Data Unification
  • Real-Time Segmentation
  • Identity Resolution

Omnichannel Engagement

Orchestrate seamless customer journeys across WhatsApp, email, push notifications, SMS, and in-app messaging from a single integrated platform.

  • WhatsApp & SMS Automation
  • Email Campaigns
  • In-App Messaging

Systems Integration

Connect your CRM with ERP, e-commerce, support, and data warehouse systems through robust API middleware and real-time event-driven data pipelines.

  • CRM ↔ ERP Sync
  • API Middleware & Events
  • Data Pipeline Automation

Not sure which service fits your needs?

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Our Work

Portfolio

A selection of our recent projects — each one a story of collaboration, craftsmanship, and results.

BankAI Churn Shield

Built an AI-powered churn prediction engine processing 2M+ customer signals daily for a regional digital bank, with automated intervention triggers.

Pythonscikit-learnSalesforce Einstein

Key Results

  • 18% churn reduction in 90 days
  • 92% model accuracy
  • $4.2M retention impact
View Case Study
View All Projects
Insights

From Our Blog

Deep dives, tutorials, and industry perspectives from the LOYA engineering and design team.

Cover image for Why 73% of CRM Implementations Fail — and How to Avoid the Traps CRM Strategy
9 min read

Why 73% of CRM Implementations Fail — and How to Avoid the Traps

After auditing more than 40 CRM projects across Southeast Asia, we identified the critical failure points most vendors won't tell you about.

Photo of Ahmad Fauzi

Ahmad Fauzi

CEO

Read
Cover image for How AI Lead Scoring Lifted One Client's Conversion Rate by 40% AI & Machine Learning
11 min read

How AI Lead Scoring Lifted One Client's Conversion Rate by 40%

A behind-the-scenes look at the machine learning pipeline we built inside Salesforce that turned raw CRM data into a measurable revenue multiplier.

Photo of Reza Pratama

Reza Pratama

Head of Technology

Read
Cover image for CDP, CRM & Marketing Automation: Building Your Martech Stack in 2026 Martech
14 min read

CDP, CRM & Marketing Automation: Building Your Martech Stack in 2026

A practical guide to choosing the right martech stack for your business stage — when to start with CRM, when to layer in a CDP, and where AI fits.

Photo of Sari Dewi

Sari Dewi

Director of Martech

Read
View All Articles
Testimonials

What Our Clients Say

Real feedback from the businesses we've partnered with to deliver digital excellence.

"LOYA migrated our entire CRM in under 6 weeks without a single day of downtime. Our sales team went from dreading the legacy system to calling Salesforce their favourite tool."

Photo of Budi Santoso
Budi Santoso

VP of Sales, Telkom Digital

"The marketing automation suite LOYA implemented tripled our email revenue in 3 months. They don't just configure tools — they understand the customer journey end-to-end."

Photo of Anita Rahayu
Anita Rahayu

CMO, RetailConnect Indonesia

"Their AI churn model caught at-risk customers our team would have completely missed. Within 90 days we reduced monthly churn by 18% — a number I didn't think was achievable this fast."

Photo of Dr. Hendri Kurniawan
Dr. Hendri Kurniawan

Chief Analytics Officer, Nusabank Digital

Trusted By

Our Technology Partners

We partner with the world's leading technology platforms to deliver best-in-class solutions.

99.9%
Average Uptime SLA
<2s
Avg. Page Load Time
4.9/5
Client Satisfaction
0
Data Breaches

Our Office

Jl. Sudirman No. 1, Jakarta Pusat, DKI Jakarta 10220, Indonesia

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Contact Us

Have a project in mind? We'd love to hear about it. Drop us a message and we'll get back to you within one business day.

Address

Jl. Sudirman No. 1, Jakarta Pusat, DKI Jakarta 10220, Indonesia

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