CDP Nusantara
Customer Data Platform

CDP Nusantara

Nusantara E-Commerce Group
E-Commerce
20 weeks
SegmentBigQuerydbt

Project Overview

Unified 7 disparate data sources into a single real-time customer profile platform for a fast-growing e-commerce conglomerate across Indonesia.

The Challenge

A conglomerate running 4 e-commerce brands had customer data scattered across separate Shopify stores, a legacy ERP, a support ticketing system, and 3 marketing platforms. They could not answer basic questions like total customer LTV or cross-brand purchase behaviour.

Our Solution

LOYA implemented Segment as the CDP spine with real-time identity resolution across all 7 data sources, unifying 5M+ customer profiles. Unified profiles feed BigQuery where dbt models power a real-time analytics dashboard and audience exports to all marketing activation channels.

Project Gallery

Segment CDP — unified customer profile with real-time identity resolution
BigQuery data warehouse — dbt model topology for 7 unified data sources
Cross-brand customer journey map — tracking behaviour across 4 e-commerce brands
Real-time analytics dashboard — executive view of 5M+ unified profiles

Project Videos

CDP Nusantara — Data Unification Architecture & Live Demo

Downloadable Documents

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