RetailConnect Automation
Marketing Automation

RetailConnect Automation

RetailConnect Indonesia
Retail & FMCG
10 weeks
HubSpotKlaviyoWhatsApp API

Project Overview

Implemented full lifecycle marketing automation for a national retail chain — from acquisition nurture sequences to win-back and loyalty campaigns.

The Challenge

A 200-store national retail chain was sending identical promotional emails to its entire database with 1.2% open rates. No segmentation, no lifecycle logic, and no integration between POS, e-commerce, and CRM layers prevented any personalisation.

Our Solution

LOYA unified their POS and e-commerce event streams into HubSpot and Klaviyo, built RFM-based customer segments, and deployed 18 automated journey workflows spanning first-purchase onboarding, loyalty progression, and win-back. WhatsApp API was added for high-value customer alerts.

Project Gallery

HubSpot lifecycle automation — 18 journey workflows across acquisition to win-back
RFM segmentation model — customer value matrix for 200-store retail chain
WhatsApp API integration — high-value customer notification flows
Campaign performance dashboard — open rates, conversions, and revenue attribution

Project Videos

RetailConnect Automation — Lifecycle Marketing Strategy Breakdown

Downloadable Documents

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